Hi Mark, I really enjoy your articles but… I must ask: How are Samsung and Apple competitors? Apple has an amazing ecosystem and Samsung, by the admission of their own senior executives, blatantly copies Apple? As an Apple guy…iPhone, iPad, MacBook, etc. - Samsung does not even register as a device I would consider. By the same token, I expect that someone with an Android phone, windows laptop, etc. - would never consider or even be able to use the Apple Watch. So what is the point or even premise of articles like yours?